bluebeige designs is an international design studio based in Dallas, Texas. we specialize in building simple plain spaces. we provide custom interior and space design services including space design, interior design, floor plans, 2D documents, 3D architecture visualization, materials and lighting schedules and overall design project management from start to finish. we partner with like-minded developers, architects and other design teams based on specific project needs. most of our projects are private houses and we sometimes work on hospitality projects like hotels and coffee shops.

a note from our founder:

we see with our eyes but our brain influences how we perceive and engage with the world around us. our brain connects with our visual system, emotions and perceptions every time we encounter a new experience. our brain forms memories by constantly processing and storing information from new experiences. then our brain associates and compares these new exeriences against previously registered information and events.

we may not understand why we feel a certain way when we’re looking at a piece of art or entering a room for the first time. we develop emotional and perceptual opinions as we move around the space, notice all kinds of shapes and forms, hear, smell and feel our surroundings. the brain recalls the previously registered data and their associated emotions and perceptions. this interconnection of past events and associations allows us to develop unique emotional responses.

one of my favorite design concepts is called notan. it’s a Japanese concept of balancing positive and negative spaces (light/dark). i have a unique interpretation of this concept. negative space or “the ma” is the space between, the air, the silence between the notes, the empty canvas space of a painting or empty volumes of an architectural space. positive space is the objects, shapes, forms and other visually tangible beings.

the relationship between the positive and negative elements in a space defines what we see. the negative space highlights the shapes and gives meaning and definition to the otherwise meaningless lines and points. simultaneously our previously registered memories also impact how we perceive these shapes and forms and ultimately how we feel about it all.

the size and position of negative elements significantly define a space. the void and emptiness of negative space can strengthen the relationship between the elements as clutter is removed and there are no distractions. in this kind of space, forms and shapes are clearly defined and communicated. yet there is a harmonious synergy between the parts where the whole becomes bigger than the sum of its parts.

in this space, every element, positive or negative, serves a purpose alone and as a part of the whole. this harmonious relationship brings out the true essence of the form which is the key element of simplicity. but simplicity is not just about a negative space free of clutter. what gets eliminated ultimately defines the shape, form, composition and overall design of a space.

architecture often emphasizes on form and shapes, but it is equally important to utilize the utility of what is not there. it is in the space where there is nothing that the utility of an object depends on.


Aidin Belganeh

aidin belganeh
founder and chief creative officer
new york school of interior design- associate program
southern methodist university- B.B.A. marketing

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